Kids

  • Weekly
  • 1,000 completes
  • Nationally representative of 6-18 year old US population in terms of age, gender, race/ethnicity and geographic location
  • Invited via email from Weekly Reader Research’s INSIDER panel of ~60,000 6-18 year olds
  • Cost: $1,000 per question for first four questions then $850 per question
  • Launches: every Friday at 4 pm EST. Questions must be received by 5pm Thursday to be included in weekly omnibus
  • Deliverables: Top line executive summary and tabulations against a standard demographic banner (see attachment).

Moms

  • Monthly (first Monday of each month)
  • 500 completes
  • Mothers of kids who are members of Weekly Reader Research’s INSIDERS selected to be representative of the population of families in terms of number and age of kids, Household Income, race/ethnicity and geographic location
  • Cost: $1,000 per question for first four questions then $850 per question
  • Launches: First Monday of every month. Questions must be received by 5pm Thursday before launch to be included
  • Deliverables: Top line executive summary and tabulations against a standard demographic banner

Teachers

  • Monthly (second Monday of each month)
  • 500 completes
  • Members of Weekly Reader Research’s TEACHER INSIDER panel
  • Selectable by elementary, middle and high school
  • Cost: $1,000 per question for first four questions then $850 per question
  • Launches: Second Monday of every month. Questions must be received by 5pm Thursday before launch to be included
  • Deliverables: Top line executive summary and tabulations against a standard demographic banner
 

All surveys are done online from Weekly Reader Research’s INSIDER research portals. All respondents are members of Weekly Reader Research’s INSIDER panels. For more information, contact:

Karen Welch at:
678-560-1799