Our panel is recruited from high traffic sites on the World Wide Web, including
Weekly Reader, World Almanac For Kids and Teen Kid News. This means our panel
is constantly growing, constantly being refreshed, constantly evolving so you
don’t have to worry about "burned out" panelists or "professional" respondents.
Our teen and tween portals are based on video game metaphors in which kids earn
points for answering questions. Kids redeem their points for any of the almost
limitless varieties of toys, games, clothes or music available on the Web. Kids
can also donate their points to charity.
Our proprietary panel management and survey authoring systems created in
conjunction with Gearhead Software allow
you to:
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Survey very selective demographic or attitudinal/lifestyle segments of the
WRInsiders panel
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Panel selects like Gamers, Jocks, Nerds, Haute Couture Girls, Geeks
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Selects based on incentive redemption history
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Dynamic incentives allow us to survey hard to reach populations and adjust
incentive levels to optimize completion rates by individual quota groups and
survey characteristics
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Conduct sophisticated perceptual mapping, adaptive conjoint analysis,
psychographic segmentation and discrete choice modeling….with kids!
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Real time access to your data is provided through our client portal
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Perform basic charting and tabulating tasks through our client portal or
monitor the progress of your studies and interact with Weekly Reader Research
project teams 24/7
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Craft surveys that work with kids-- Weekly Reader writers and editors assist in
crafting survey questions that work with kids, including multicultural survey
capabilities
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Access a nationally representative population of Tweens-To-Teens without
worrying about the hassles of federal regulations; Weekly Reader Research is
compliant with all COPPA (Children’s Online Privacy Protection Act)
requirements
