Since 1902, Weekly Reader has touched the lives of students and teachers every week of the school year. In 2005, Weekly Reader had the largest paid circulation of any classroom magazine in the country-- our 16 magazines have a paid teacher subscriber base of 400,000 and a paid Pre K-12 student circulation of over 9 million. Our educational programs and magazines have a long history of positively influencing students. Weekly Reader knows kids-- and we know how to reach and teach them.

Now, you can put this 103 years of REACHING & TEACHING kids to work for you... with Weekly Reader Research, a full service Tween-To-Teen market research organization that brings the same devotion to children, the same commitment to understanding kids and the same ability to connect with kids and teachers and parents time and time again as Weekly Reader Magazine.

From simple customer satisfaction surveys to complicated choice-based conjoint with rigorous quota groups and qualifications, Weekly Reader Research provides unparalleled levels of expert assistance with every phase of your research project.

 

What kinds of research does Weekly Reader Research do with kids?

  • Gauge Customer Satisfaction
  • Collect usage information
  • Test brand awareness and preference
  • Find out where and how kids shop
  • Test new product concepts
  • Conduct tracking and last-minute studies
  • Awareness, trial, and use
  • Sample only projects
  • Brand positioning
  • Pricing research
  • Advertising / promotional effectiveness
  • Efficacy of training programs
  • Internet messaging and text-messaging based market research