Since 1902, Weekly Reader has been reaching and teaching kids and teenagers. Generations of parents and teachers have trusted Weekly Reader to help their kids learn and grow into the world around them.

Put this century-long tradition of reaching and teaching kids to work for you today with Weekly Reader Research, the premier Tween-To-Teen market research organization. Built on WRInsiders™, our large & nationally representative panel of 7- to 18-year-olds, Weekly Reader Research brings together the power of the Internet and Weekly Reader’s legacy of commitment to kids to provide you with rich insights into youth markets.

From individual questions requiring fast answers to intricate choice-based conjoint studies involving complex sampling strategies or specific respondent qualifications, Weekly Reader Research delivers-- on time, on budget and on target!